In the downstream survey of the cotton spinning industry, it was found that unlike the inventory of raw materials and finished products in the upper and middle reaches of enterprises, the inventory of terminal clothing is relatively large, and enterprises are facing operating pressure to destock.
Garment companies mainly care about the functionality of fabrics, and do not pay much attention to raw materials. It can even be said that the attention paid to chemical fiber raw materials is higher than that of cotton. The reason is that chemical fiber raw materials are greatly affected by oil, and their price fluctuations and consumption are greater than those of cotton. In addition, the functional technical improvement and progress of chemical fiber is stronger than that of cotton, and enterprises use more chemical fiber raw materials in production.
A clothing brand company said that there will be no major changes in the amount of cotton used in the future. Because the plasticity of cotton fibers is not high, the consumer market will not have major changes. In the long run, the amount of cotton used will not increase or even decline slightly. At present, the products of enterprises are all composed of blended fabrics, and the proportion of cotton is not high. Since clothing is the selling point of products, pure cotton clothing is restricted by fiber characteristics, and the technological innovation and improvement of product functionality is insufficient. At present, pure cotton clothing is no longer the mainstream product in the market, only in some infant and underwear fields, which may attract consumers’ attention.
The company has always focused on the domestic market, and was limited by the impact of foreign trade. During the epidemic, downstream consumption was impacted, and clothing stocks were large. Now that the economy is recovering slowly, the company has set a higher growth target for clothing consumption this year. At present, the competition in the domestic market is fierce, and the situation of involution is severe. The number of domestic men’s clothing brands alone is as high as tens of thousands. Therefore, there is certain pressure to complete the set growth target this year. In the face of large inventory and competition situation, on the one hand, enterprises have removed inventory through low prices, factory stores, etc.; on the other hand, they have increased their efforts in new product research and development to further enhance product quality and brand influence.
Post time: Apr-24-2023